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Do you need to post consistently?

Here’s what not posting on Instagram for a month did to my account

I made a decision at the beginning of the year to take a break from my social media to prioritise my well-being.

So, when I come back to my Instagram page yesterday morning, I cringed to check my stats and the dent it would have in my:

- Reach

- Engagement

- Followers

But guess what… the worst didn’t happen! I reached 1,016 accounts in the last 30 days, lots of comments and likes still came through despite my last post being shared on January 17th and I still received website visits and leads.

And here’s why I think this happened

Even without being active, I had valuable insights that my audience needed, my content strategies kept the page alive, I reached a new audience with the help of hashtags and captions and I added strong call-to-actions to each post.

This doesn’t mean inconsistency is rewarded! But when you have a strong social media strategy in place, your existing content will still capture and retain your audiences’ attention.

And what this means for you is that you don’t have to have total guilt when you take some time off for yourself

… you know; from burn-out, being busy running a business or family needs! It can be a lot to stay on top of social media too. So don’t feel that guilt if that time ever comes.

I’m pleased to say that I’m going to be slowly getting back to my own Instagram marketing in March, but over these past months I had to prioritise my client work over my own marketing. And for once I don’t feel guilty for it!

I hope this gives you a little bit of confidence to take a break when needed.

I wanted to flip that idea around and get you thinking about the results that YOU CAN achieve from a consistent marketing strategy.

Using my clients as examples, here's how you can get similar results.

*Queue the notepad and pen*...

Client 1 - Instagram Marketing

Posts on social media every other day - roughly 15 times a month. This is a mix of static images, carousels and Reels. Their Reels make use of trending sounds to ensure they get the most reach. We also share to their stories on a daily basis.

I’m pleased to share that in February they reached 12,841 accounts and gained 102 new followers!

Client 2 - Pinterest Marketing From 1 January 2022 - 31 December 2022 my client’s Pinterest account brought in £18,941 in revenue. Their strategy is based on promoting 3 of their blogs per week by sharing a mix of Idea Pins, video Pins and static Pins - in total sharing around 30 Pins per week.

Client 3 - Facebook Marketing This client engages in Facebook groups sharing expert industry advice. They post 3-4 times a week, sharing a mix of educational video content and images. From just 1 month of taking over their profile they gained 273% increase in profile visits and 227 new followers.

And you’re probably wondering, so why does this matter to me?

These are the types of results you can also achieve when you decide to create a social media plan and STICK to it!

You see, consistency looks different for every one. It can mean posting every day or just twice a week. But as long as you have a strong plan in place then you will be able to reach the goals you need.

If you're looking for someone help make sure you keep consitent on your social media profiles, get in touch to find out how we can work together.

I work with a number of business owners in growing their presence on social media to attract new customers - mainly because they don’t have time to do it themselves or simply looking for an expert to take the reins.

My monthly management social media services helps free up your time to focus on other

areas that matter the most to your business.

If this sounds like you, fill out my marketing application here.

So to conclude the question of this blog post, do you need to post consistently? My answer to this is YES, but consistency looks different to everyone so create a frequency that works for you - but if it's not possible, do not panic as you can do one of two things:

  1. Take that much needed break you deserve and come back to it when you're ready!

  2. Or, simply hire an expert to help you out


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