
Olympia Nolan
Top 6 Reasons You Should Be Using Pinterest
Updated: 4 days ago
Many business owners are hesitant to use Pinterest, but you don't have to be! There are
countless positive reasons to use this social media network for your business, but we have
compiled six of the most important ones.
What's the point of Pinterest?
Pinterest is a fantastic prospect for businesses for a variety of reasons. It can assist you in
introducing your company and blog to a new audience. One pin might lead to 10 more, and
so on.
The advantages of utilising Pinterest
Enhanced awareness.
Increased blog traffic.
Brand-new leads.
Sales have increased.
Here are some of the most typical Pinterest misconceptions:
Women are the only people who use Pinterest (females still make up the majority of the audience, though).
People only pin images of food and weddings (travel, clothing, home decor are big too).
I don't have time for another social network because my target demographic isn't on Pinterest.
You'll likely be surprised to learn:
Pinterest is one of the world's most popular internet traffic generators.
Pinterest is popular among people of all ages.
Pinterest was widely regarded as one of the fastest-growing websites in history in 2012.
Pinterest is 80 per cent more viral than Twitter and three times more successful at generating leads.
So, regardless matter what sort of business you have, here are the top 6 reasons you should start using Pinterest for yours!
1) Pinterest converts more browsers into buyers
Pinterest makes it easy for users to go right to the source by reducing the number of stages
between discovery and conversion. Pinterest visitors are more likely to convert into leads or
sales than visitors from other social media platforms. Pinterest, you've done a fantastic job!
It's helpful to think about Pinterest as a large, visual search engine from time to time. People
frequently use it throughout the research phase of their planning. They also look for ideas on Pinterest. We are quite sure we've all attempted at least one Pinterest recipe...
2) Pinterest generates traffic (and lots of it)
Pinterest is an amazing strategy for increasing backlinks to your website, which leads to more traffic. It is more effective than any other social media source at driving traffic back to a website (Many thanks, rich pins!). This increase in traffic is due to useful content. Your audience will be more inclined to click on your links if you create and share material that they enjoy. Quality graphics are the foundation of good Pinterest content.
3) Pins increase the number of incoming links to your website
As each pin contains a link, it's simple to navigate back to the image's original source.
Consider how many people you may attract to your website by sharing images of your items
on Pinterest. This is a sometimes overlooked aspect of Pinterest. Never undervalue the
importance of image search!
4) The level of user involvement is absurdly high
Pinterest users appear to be fine with simply finding and sharing items with limited groups of individuals. This is also beneficial to your business! Why? Your pins are more likely to be
noticed, touched, and potentially become viral due to this.
5) Pinterest may be linked to your website, Facebook page, and Twitter feed
Why is this a good thing? It allows users to add fresh pins to their news feeds automatically
for others to view. You could be attempting to accomplish too much if you rely on
automation. You could want to start by developing a social media plan.
6) Find out what your target audience enjoys
You can use Pinterest to check what is popular right now, which is one of the most attractive
things you can do with it. Follow everyone who follows you to learn what motivates them - you'll have a front-row seat to their thoughts. Pinterest allows you to see and understand
what's popular right now and then utilise that knowledge to position your offers and items.
Say More Online are experts in utilising Pinterest to create quality leads for your business.
Want to know more about how Pinterest can skyrocket your sales? Have a look at
our Pinterest packages or schedule a call with one of our team today