Your Guide on How to Create Pins that Drive Traffic
Updated: Jul 13, 2022
If you're reading this article, I'm sure you have already spent some time on Pinterest and are well aware of the stunning Pins you can create. How easy is it to get sucked into looking at them when you should be making your own?!
Pinterest's algorithm is brilliant because it encourages new, intriguing, and fresh material. Everyone benefits from a positive Pinterest experience. Sharing existing information on Pinterest is a lot easier than producing new content, but you'll have the competitive edge if you can consistently provide Pinterest with new, exciting content!
Why Should You Create Pinterest Pins?
Pinterest prefers new material. You can make each one stand out by showing your product or service in a new light and searching for a different audience (remember quality over quantity!).
Build your brand and differentiate your Pinterest account from the competition by showing your audience who you are – don't be scared to try out different styles! The is no wrong answer here.
Try creating community resources. You can utilise your Pinterest profile to create a bulletin board with relevant information.
You will increase the number of visitors to your website or blog. Use intriguing Pins to promote your main site or product to reach your target audience.
Effectively promote your goods or services and inspire at the same time!
Now you can see why it is essential to be creative and pick your pins correctly; I've detailed three steps below to help you produce a Pinterest Pin that will help skyrocket your account.
1) Get Familiar with the Pinterest Pin Sizing
Let's start with the fundamental dimensions of a Pin.
Pinterest prefers a 2:3 or 1:2.1 picture aspect ratio. For high-quality, unblurred Pinterest Pins, the least width is 600 pixels, while the optimum is 1000 x 1500 pixels.
Although 2:3 is the best ratio, you can still use Long Pins at 1:2.1.
This is a Pinterest-approved size, but many infographic Pin sizes aren't. On desktop, this Pin looks great; however, on mobile, the bottom of the image is chopped off.
The Pinterest app for mobile is shown above, with the bottom chopped off. While cropping isn't required for this Pinterest Pin, remember that it may obscure important branding information!
If you place your watermark or logo in the bottom corner, it won't be seen until the user clicks on the Pin.
That is why it is essential to make well-informed judgments while creating your Pinterest profile.
2) Source Pin Images That Inspire
You can create the ultimate wish list on Pinterest. Pinners and repinners are people who like to see things they want. People LOVE looking at inspiration.
As a result, think of your Pinterest Pins as a visual portfolio, and make your pics as appealing as possible.
Keep in mind that you want your material to go hand in hand with someone's goals and dreams on their Pinterest Boards. It may appear a little complicated, but you can make a highly sharable Pinterest post with just a few tweaks.
Remember to make sure that you have permission to use any images you discover for your blog or social media postings. It's not worth the risk!
The Director of Marketing at Tailwind even once got hit with a $500 bill from Getty Images for using one of their images in a blog!
Luckily, there are many sites where you can find free images to use.
3) Take your own stunning Pinterest images!
Stock photography sites like Unsplash include high-quality photographs that can be a great resource for Pinners (especially for those jaw-dropping inspirational Pins).
However, Pinterest's algorithm favours new material and images, and as lovely as some stock photos are... you could probably create something even more creative!
Don't worry if you're not a skilled photographer or don't have a professional camera and want to generate photographs for Pinterest. Smartphones have come a long way, and they are now one of the most accessible and capable tools for creating stunning Pins.
Here are a few simple options for shooting Pinterest photographs with your smartphone:
Keep an eye on the light - diffused light (like an overcast day) can help to reduce shadows.
Try converting your photo to black and white - these may really stand out against Pins with many colours.
You can still use cropping - draw attention to a specific area of your image or generate extra white space.
It's never been easier to make beautiful Pins! Several resources and tools are available to help you create your Pinterest content.
Now you have a good idea about what to showcase on your Pinterest, how can you make sure your Pins reach the right people? Have a look at my guide, "What are Pinterest Keywords?" and discover how you can boost your Pin exposure!
If you have any more questions about Pinterest Pins, or anything else, I would be more than happy to help; head over to my Instagram with any of your questions.