As an Instagram feature, Reels still seem to be going from strength to strength with the possibilities that it gives its users. And although it’s a feature that’s been out for quite a while now, we are still finding that Reels are being prioritised, with users gaining a considerably higher Reach than other forms of posts. Thankfully… the days of pointy dancing to upbeat music are over! And there’s more creative ways that you can showcase your business, services, products and offerings using Reels. For example, you can...
Create a slideshow of your products - here's a good example of how you can do that using video
If you're a creative, you can show what goes into making your products - like this, with a very fitting audio track
Provide before and after shots - as shown here
Tell us who you are and what you do - people love to know about the face behind the brand!
Or pretty much anything behind the scenes about your business - like this simple shot of taking their deliveries to the post office!
Why should you even use Reels? Well, if you're not looking to increase your following, brand awareness and overall engagement, then I'd say don't... but I can imagine that's not the case 😉 The trick to achieving these things is to create memorable or inspiring clips that resonate with your ideal customer. Choosing a ‘trending piece of audio’ is great for creating somethings that's catchy and memorable. With trending sounds being more popular with users, there’s more chance of your video going viral with it! Here’s how you find a trending clip…
It's worth checking how many times the audio clip has been used. The lower the number the more likely your Reel will go viral! AND!
Don't get stuck for content ideas... download my FREE social media calendar which has 90+ ideas that you can use on Instagram, Facebook, Pinterest, TikTok, LinkedIn when posting things like videos, images, tips and so on! All of which will help you connect and deliver value to your audience!