top of page

The different post types on Instagram

Updated: Jun 3, 2022

Not sure if you're posting the right content? Or want a quick recap on your current strategy?

Well I've got you covered... Here's a quick 101 run down on how you should be posting on Instagram!

Different post formats have different outcomes and depending on what your end goal is, you may want to consider what you are posting and why you are posting it.

Think to yourself with each post that you share - how does this help someone in their day?

✨ Educating and entertaining goes a very long way ✨

(and please leave the selling to the emails, phone calls or networking meetings!) People aren't on social media to be sold to

Instead, provide valuable information that gets your target audience thinking.

Content types:

One. Reels are brilliant for engaging with a new audience and growing your following! Notice how you get lost watching Reels by people you have never met before.

Create Reels that speak to and inspire your audience so that you can connect with new people. Here are some quick tips on how to use Reels.

Why Reels? More engagement and followers

Two. Carousels - posts with multiple photos. This is a great opporunity for you to provide bitesized information, tips or advice. This media type is great for inspiring, educating and you'll find that you can track it's success by monitoring the number of saves.

Why carousels? More saves

Not sure what to put in a carousel? Try using tips taken from a recent blog post of live video that you've produced!

Three. Stories allow you to show your personality! Let people know what you're getting up to with real time behind the scenes shots. Story stickers (e.g. Polls, Questions, Ratings) allow people to engage with you and the brand

Why stories? More know, like and trust (KLT) factor

Four. Lives is another great way of connecting with your audience answering any questions they have and providing advice. Try letting your followers know in advance what time you plan to go live so that they can join you.

Pro tip: invite other experts in your industry to go live with! When you do so, their followers will also get a notification which means you'll be introducing yourself to a whole new audience.

Why lives? More followers and KLT

Five. Post about YOU! It can seem unnatural as a business owner to feel the need to present yourself on your business profile, but give it a try and just watch the response! You'll find that a lot of people want to see and hear from you. 'People buy people' after all.

Why you? More KLT

I'd love to know how you get on!


Don't get stuck for content ideas... download my FREE social media calendar which has 90+ ideas that you can use on Instagram, Facebook, Pinterest, TikTok, LinkedIn when posting things like videos, images, tips and so on! All of which will help you connect and deliver value to your audience!

All the best,



Related Posts

See All


bottom of page